What is Home Staging

Home staging is the act of preparing a private residence for the real estate sales market.

The goal of staging is to sell a home quickly, and for the most money possible. Staging focuses on improving a property to make it appeal to the largest number of buyers by transforming it into a welcoming, appealing, and attractive product for sale. For vacant homes, staging furniture is used to create a living space the buyer can “see” themselves living in. Properly executed staging leads the eye to attractive features while minimizing flaws.

Many techniques are used to stage a property. De-cluttering, depersonalizing, updating old or unattractive fixtures, painting, furniture rearrangement, using rental furniture and accessories are just some of the changes used to make a home more appealing to potential buyers.

It has been proven that homes containing furniture and accessories sell at a price 6.9% higher than vacant homes and 50% faster (Denver Post, October 14, 2006), because the potential buyers see how rooms can be arranged and that the room is actually larger than it appears without furnishings. Rental of furniture and decorative accessories is a common solution when selling new just-built homes, or those where homeowners have already vacated the property.